Many research practitioners don't realize the extent to which everyday tasks can be automated. This is especially true of tasks that research organizations do in-house. Tasks like creating PowerPoint reports, pulling numbers from cross-tabs, and handling complex formatting and calculations needed to produce client-ready deliverables. In fact the most common automation tools - Visual Basic for Applications (VBA) and other various scripting facilities - have been built into widely-used applications like Microsoft Excel, PowerPoint and SPSS for years. We've become an industry leader by combining such technology know-how with research expertise in order to allow our clients to be more productive and more profitable. Our products and services include:

Reporting Automation with PerMetrics™: Our flagship product, PerMetrics is a standalone software application that researchers use on their own desktops to create PowerPoint presentations. The software automates everything from report design to data entry to chart formatting. It allows gains in productivity provide a host of advantages from time and cost savings to improved report quality. PerMetrics Service Bureau: When research organizations don't have the time or right personnel, outsourcing report production tasks can be an attractive option. Let our team of highly experienced analysts automate your reports for you. You retain total control over your reports and analysis. We simply get the data into the presentation you spec out for us. You can even provide us with 'libraries' of charts you have designed, along with PowerPoint design templates, to ensure that your reports look the same - and better - than if you had labored over the production yourself. We can even run crosstabs for you off raw data files, using PerMetrics' SPSS add-in. Custom Applications: Firms that specialize in ad hoc research projects typically have tailored and unique internal processes to accommodate the highly customized nature of the work they do. In such cases, standard tools like PerMetrics can only address part of the workflow issues in play. We have particular expertise in resolving these situations due to our knowledge in both the research and programming domains. Recent projects we have worked on include automating extraction, transformation and loading (ETL) of Nielsen ratings data, sample segmentation programs, and 'what if' simulators based on complex statistical models. Outsourced Data Analysis Services: Clients often demand that sophisticated multivariate analytical techniques be included when their data is analyzed. Indeed, many research companies see such statistical analyses as being a key way to add value for their clients. Our expertise with SPSS allows us to provide this type of analysis for our clients when they do not have the time or the needed skill set. Many times we combine our knowledge of statistical analysis with our facility with SPSS syntax and scripts to automate large production jobs. Areas in which we have recently performed work include regression modeling (OLS, curvilinear, optimal scaling), segmentation modeling (CHAID, factor and cluster analysis), perceptual mapping (multi-dimensional scaling and correspondence analysis), a priori brand image and loyalty modeling (path analysis, structural equation modeling) and new product development methods like conjoint analysis.

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